SketchUp renders what you see in the drawing area every time you move around, create or edit your model. The more edges and materials etc you have, the more work SketchUp has to do. Keeping your model light and optimised is a great way of keeping SketchUp running fast as you're giving it less work to do.
Take a look at these tips to improve SketchUp's performance by keeping your model light:
Stick to simple styles
Turn off textures, shadows and any other special effects when you don't need to see them.
If you're using the same object (e.g. a door or plant), make it a component, and then use copies of it. Multiple instances of a component are lighter than copies of an entity or group.
Hide geometry you don't need
The more visible geometry you have, the slower SketchUp will run. You can improve performance by controlling geometry visibility with layers. For example, if you need to move around an interior faster, you could group all the furniture together and toggle their visibility all at once.
Use .jpg instead of .tiff
Whenever you import images into your model, it is best to use small files. JPGs give high quality images at a small file size. Filetypes like TIFF give high quality images, but often have large file sizes as they aren't compressed as much. Large file sizes take more computing resources to display.
Disable shadows and fog
Fog and shadows are quite intensive for 3D applications. You can select View > Shadows to deselect the Shadows menu item. To turn off fog, select View > Fog to deselect the Fog menu item.
Purge unused data
SketchUp stores data that you've previously used in your model even if you don't have them there any more - just in case you need them back later. To purge all your unused items at once, select Window > Model Info, select Statistics in the sidebar on the left, and click the Purge Unused button.